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Connected, but Not Linked-In: Using LinkedIn as an Effective Marketing Tool

Patty

Without searching Amazon.com, I imagine there are thousands of business and marketing books regarding LinkedIn. (After writing that sentence, I did, in fact, search "LinkedIn" on Amazon.com; there are, as of this moment, 2,389 books with some reference to LinkedIn in the titles of those many volumes.)

To Blog or Not to Blog?

Stephanie Erbilgin

When you start an online business there can be pressure to join every social media outlet, one of those being blogging. But before you jump into setting one up think about if it’s really the best addition to your business.